Debt Industry Preparing To Profit From Recession
BBC News recently reported that Financial Services Data Management is expanding into new offices at Oldway House in the city centre, creating 200 new jobs. Managing director Matthew Ash said that during the last quarter of 2007 their staff spoke to 10,000 UK adults a week and advised 8,000 more on the debt management options available to them.
The company makes their money from referrals, according to a spokesperson.
The industry has boomed in the last years. According to Selectabase, a direct marketing data and list provider, has a list called Credit Culture. This database contains the details of 4 million consumers "who are likely to have experienced financial problems or difficulties in obtaining credit," according to the company's press release
The list is marketed at businesses which offer products to the 'sub-prime' market, or offer debt advice and solutions. Data is rented from the list and used in direct marketing campaigns including direct mail and telemarketing.
Steve Sellwood of Selectabase feels that "used responsibly, the Credit Culture direct marketing list will help service providers to reach out to those who need their products and services the most, or who may not be able to obtain these services from elsewhere because of their financial history."
The industry still includes several charities, including the government help line, to advice people who cannot afford their mortgages, have accumulated too much credit card debt, or secured an unaffordable personal loan.
Many UK consumers are dependent on credit. They are either unaware, or afraid of the social stigma of seeking help.
Published on January 16, 2008
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